Proactive Marketing Material Accuracy Obligation Applied to Engineer B
P · Principle
Individual
http://proethica.org/ontology/case/171#Proactive_Marketing_Material_Accuracy_Obligation_Applied_to_Engineer_B
Properties
Instance of
ProactiveMarketingMaterialAccuracyAssuranceObligation
http://proethica.org/ontology/intermediate#ProactiveMarketingMaterialAccuracyAssuranceObligation
Applied to
Engineer B's Clients Prospective Engineering Services Client Relying on Firm Brochure
Balancing with
Expeditious Correction Obligation Upon Actual Knowledge of Marketing Material Inaccuracy
Concrete expression
Engineer B bore an affirmative, ongoing obligation to take proactive steps — errata sheets, cover letters, reprints — to ensure that brochures listing Engineer A remained accurate, and the failure to take any such measures during both the notice period and after actual termination constitutes a breach of this proactive stewardship obligation.
Confidence
0.87
Importance
high
Interpretation
The proactive obligation extends beyond reactive correction triggered by client complaints; Engineer B's awareness of the impending and then actual departure created an immediate proactive duty to address the brochure's accuracy.
Invoked by
Engineer B Brochure-Misrepresenting Terminating Employer Engineer
Tension resolution
The proactive obligation and the reactive correction obligation are complementary and both violated by Engineer B's inaction; together they establish a comprehensive accuracy stewardship standard.
Source Evidence
Source text
Engineer B distributed a previously printed brochure listing Engineer A as one of Engineer B's key employees, and continued to use the previously printed brochure with Engineer A's name in it well after Engineer B did in fact terminate Engineer A.
Text references
Engineer B distributed a previously printed brochure listing Engineer A as one of Engineer B's key employees, and continued to use the previously printed brochure with Engineer A's name in it well after Engineer B did in fact terminate Engineer A.
TTL
@prefix case171: <http://proethica.org/ontology/case/171#> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix proeth: <http://proethica.org/ontology/intermediate#> .
@prefix prov: <http://www.w3.org/ns/prov#> .
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix xsd: <http://www.w3.org/2001/XMLSchema#> .
case171:Proactive_Marketing_Material_Accuracy_Obligation_Applied_to_Engineer_B a proeth:ProactiveMarketingMaterialAccuracyAssuranceObligation,
owl:NamedIndividual ;
rdfs:label "Proactive Marketing Material Accuracy Obligation Applied to Engineer B" ;
proeth:appliedto "Engineer B's Clients Prospective Engineering Services Client Relying on Firm Brochure" ;
proeth:balancingwith "Expeditious Correction Obligation Upon Actual Knowledge of Marketing Material Inaccuracy" ;
proeth:conceptCategory "Principle" ;
proeth:concreteexpression "Engineer B bore an affirmative, ongoing obligation to take proactive steps — errata sheets, cover letters, reprints — to ensure that brochures listing Engineer A remained accurate, and the failure to take any such measures during both the notice period and after actual termination constitutes a breach of this proactive stewardship obligation." ;
proeth:confidence "0.87" ;
proeth:discoveredincase "171" ;
proeth:discoveredinpass "2" ;
proeth:discoveredinsection "facts" ;
proeth:firstdiscoveredat "2026-03-02T14:28:39.943101+00:00" ;
proeth:firstdiscoveredincase "171" ;
proeth:generatedattime "2026-03-02T14:28:39.943101+00:00" ;
proeth:importance "high" ;
proeth:interpretation "The proactive obligation extends beyond reactive correction triggered by client complaints; Engineer B's awareness of the impending and then actual departure created an immediate proactive duty to address the brochure's accuracy." ;
proeth:invokedby "Engineer B Brochure-Misrepresenting Terminating Employer Engineer" ;
proeth:principleclass "Proactive Marketing Material Accuracy Assurance Obligation" ;
proeth:sourcetext "Engineer B distributed a previously printed brochure listing Engineer A as one of Engineer B's key employees, and continued to use the previously printed brochure with Engineer A's name in it well after Engineer B did in fact terminate Engineer A." ;
proeth:tensionresolution "The proactive obligation and the reactive correction obligation are complementary and both violated by Engineer B's inaction; together they establish a comprehensive accuracy stewardship standard." ;
proeth:textreferences "Engineer B distributed a previously printed brochure listing Engineer A as one of Engineer B's key employees, and continued to use the previously printed brochure with Engineer A's name in it well after Engineer B did in fact terminate Engineer A." ;
proeth:wasattributedto "Case 171 Extraction" ;
prov:generatedAtTime "2026-03-02T14:51:15.273526"^^xsd:dateTime ;
prov:wasGeneratedBy "ProEthica Case 171 Extraction" .
Metadata
Extraction details
Discovered in case
171
Discovered in pass
2
Discovered in section
facts
First discovered
2026-03-02T14:28:39.943101+00:00
First case
171
Generated
2026-03-02T14:28:39.943101+00:00
Attributed to
Case 171 Extraction
Generated
2026-03-02T14:51:15.273526
Generated by
ProEthica Case 171 Extraction