Marketing Communication Currency Obligation — Ongoing Maintenance
P · Principle
Individual
http://proethica.org/ontology/case/128#Marketing_Communication_Currency_Obligation_—_Ongoing_Maintenance
Properties
Instance of
MarketingMaterialQualificationAccuracyObligation
http://proethica.org/ontology/intermediate#MarketingMaterialQualificationAccuracyObligation
Applied to
Engineer A Multi-Jurisdiction Business Card Presenter
Engineering Firm Employing Licensed State Engineers
Balancing with
Firm-Level Title Audit and Corrective Disclosure Obligation
Concrete expression
The Board affirms that engineers and firms must maintain and update all marketing and communication materials — business cards, brochures, websites — to ensure ongoing accuracy about qualifications and licensure, noting that reduced electronic update costs remove the burden excuse
Confidence
0.88
Importance
medium
Interpretation
The accuracy obligation is not a one-time compliance check but a continuing duty that requires active monitoring and updating as circumstances change; the ease of electronic updates heightens the expectation of currency
Invoked by
NSPE Board of Ethical Review
Tension resolution
No significant tension — the principle reinforces the firm's affirmative duty to maintain accurate public-facing information
Source Evidence
Source text
engineers and engineering companies have an obligation to make sure that the information they use to market and communicate services to their clients and to the public (e.g., business cards, brochures, Web sites, etc.) are accurate, truthful and not deceptive
Text references
Engineers and their firms should strive to keep this information as accurate and current as possible.
In today's electronic world, the time and cost associated with updating this material is markedly reduced.
These items should be maintained and updated as necessary in order to avoid public misunderstanding about their, or their firm's qualifications.
engineers and engineering companies have an obligation to make sure that the information they use to market and communicate services to their clients and to the public (e.g., business cards, brochures, Web sites, etc.) are accurate, truthful and not deceptive
TTL
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix proeth: <http://proethica.org/ontology/intermediate#> .
@prefix prov: <http://www.w3.org/ns/prov#> .
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix xsd: <http://www.w3.org/2001/XMLSchema#> .
<http://proethica.org/ontology/case/128#Marketing_Communication_Currency_Obligation_—_Ongoing_Maintenance> a proeth:MarketingMaterialQualificationAccuracyObligation,
owl:NamedIndividual ;
rdfs:label "Marketing Communication Currency Obligation — Ongoing Maintenance" ;
proeth:appliedto "Engineer A Multi-Jurisdiction Business Card Presenter",
"Engineering Firm Employing Licensed State Engineers" ;
proeth:balancingwith "Firm-Level Title Audit and Corrective Disclosure Obligation" ;
proeth:conceptCategory "Principle" ;
proeth:concreteexpression "The Board affirms that engineers and firms must maintain and update all marketing and communication materials — business cards, brochures, websites — to ensure ongoing accuracy about qualifications and licensure, noting that reduced electronic update costs remove the burden excuse" ;
proeth:confidence "0.88" ;
proeth:discoveredincase "128" ;
proeth:discoveredinpass "2" ;
proeth:discoveredinsection "discussion" ;
proeth:firstdiscoveredat "2026-02-28T22:02:21.234939+00:00" ;
proeth:firstdiscoveredincase "128" ;
proeth:generatedattime "2026-02-28T22:02:21.234939+00:00" ;
proeth:importance "medium" ;
proeth:interpretation "The accuracy obligation is not a one-time compliance check but a continuing duty that requires active monitoring and updating as circumstances change; the ease of electronic updates heightens the expectation of currency" ;
proeth:invokedby "NSPE Board of Ethical Review" ;
proeth:principleclass "Marketing Material Qualification Accuracy Obligation" ;
proeth:sourcetext "engineers and engineering companies have an obligation to make sure that the information they use to market and communicate services to their clients and to the public (e.g., business cards, brochures, Web sites, etc.) are accurate, truthful and not deceptive" ;
proeth:tensionresolution "No significant tension — the principle reinforces the firm's affirmative duty to maintain accurate public-facing information" ;
proeth:textreferences "Engineers and their firms should strive to keep this information as accurate and current as possible.",
"In today's electronic world, the time and cost associated with updating this material is markedly reduced.",
"These items should be maintained and updated as necessary in order to avoid public misunderstanding about their, or their firm's qualifications.",
"engineers and engineering companies have an obligation to make sure that the information they use to market and communicate services to their clients and to the public (e.g., business cards, brochures, Web sites, etc.) are accurate, truthful and not deceptive" ;
proeth:wasattributedto "Case 128 Extraction" ;
prov:generatedAtTime "2026-02-28T22:14:48.660244"^^xsd:dateTime ;
prov:wasGeneratedBy "ProEthica Case 128 Extraction" .
Metadata
Extraction details
Discovered in case
128
Discovered in pass
2
Discovered in section
discussion
First discovered
2026-02-28T22:02:21.234939+00:00
First case
128
Generated
2026-02-28T22:02:21.234939+00:00
Attributed to
Case 128 Extraction
Generated
2026-02-28T22:14:48.660244
Generated by
ProEthica Case 128 Extraction